Don Julio
Don Julio’s relentless passion for perfection gave rise to the world’s first luxury tequila, setting a new standard for excellence.
The story begins in 1942, with a young Don Julio González, a man with little to his name but a vision as bold as the spirit he would go on to craft. In the rugged agave fields of Mexico, he saw more than plants, he saw potential, tradition and a chance to reimagine tequila itself. Fuelled by a relentless passion, he convinced a local businessman to lend him the money to build his first distillery. What followed was revolutionary. Don Julio didn’t just create tequila, he redefined it, crafting the world’s first luxury tequila and forever changing the way this iconic spirit is made and enjoyed.
Recipe
Don Julio Paloma
Tequila
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Born in 1942. Redefining Tequila ever since.
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