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White text reads Royal Challenge American Pride in all caps on a solid maroon background.
Two women sit at an outdoor table, smiling and clinking glasses, with food and a bottle of whiskey visible. Other people and picnic tables are in the background.
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American Pride

American Pride is a new-world whiskey that blends smooth American Bourbon with rare Indian grain and malt spirits, matured in charred American oak casks. Bold in flavor yet effortlessly smooth.

A bottle of Royal Challenge American Pride whisky lies next to a glass filled with whisky and ice on a coaster, all placed on a white surface.A bottle of Royal Challenge American Pride whisky lies next to a glass filled with whisky and ice on a coaster, all placed on a white surface.

American Pride redefines what whiskey stands for in India.

Born from the coming together of two worlds — smooth American Bourbon and select Indian grain and malt spirits — it’s matured in charred American oak casks for a rich, full-bodied flavor that’s surprisingly smooth. Crafted for a new generation that lives with freedom and self-expression, American Pride breaks away from old-world conventions and brings whiskey into moments that are easy, open, and unapologetically modern.When the day blends into the night and stories turn into shared laughter, American Pride comes to play — a whiskey that celebrates individuality, unleashes possibilities, and raises a glass to living your way.

Royal Challenge American Pride Whisky bottle front.

Royal Challenge American Pride

American Pride

A person in a blue shirt holds a bottle of Royal Challenge American Pride Gold Blend whisky on a table with two glasses containing ice, lemon wedges, and branded text.

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