Introducing Guinness 0.0, a non-alcoholic beer with the same beautifully smooth taste, perfectly balanced flavour and unique dark colour of Guinness, without the alcohol. The brewing process starts just as it always has, but with 0.0 the alcohol is gently removed through a cold filtration method. This helps to preserve its natural flavour, ensuring that the all important sweetness of the malt, the bitterness of the hops and the unique Guinness Roasted Barley flavours are all perfectly balanced.