About Us

Raising the bar on celebrations at home

We believe your drinks at home can be as good as those you enjoy at your favourite bar. And with a bit of help from our community of drinks enthusiasts, they can. At The Bar, our extensive network of bartenders, brand ambassadors and distillers come together to share their expertise and recommendations to make your at-home occasions with your favourite people extra special.

Create memorable moments with our collection

 

Get ready for some drinkspiration

We are restless in our search for great drinks, the best gifts and understanding how to create incredible occasions, so you can spend your time enjoying yourself and those around you. We strive to give you the inspiration and confidence you need to choose, serve, gift or buy great drinks.

With the help of some of the world's most travelled bartenders and mixologists, we've curated a collection of spirits and non-alcoholic drinks from around the world to help you take your at-home celebrations to the next level.

Our products

One thing you can always be sure of is the quality of our products. Our spirits come directly from the distilleries where they're produced, and we're in regular contact with our makers to support them and help tell their stories. And as some of them have been in business for over 200 years, they really have some fascinating tales to tell.

Four things

What we're doing to help the environment.

Environmentally responsible

We take our environmental responsibilities seriously. Our suppliers rely on fresh water, malted barley, grapes, and other natural resources. To that end, all brands featured on our site are committed to a 10-year sustainability plan which aligns with the United Nations Sustainable Development Goals (SDGs).

One

30% Less water per drink

Two

50% Reduced carbon emissions

Three

100% Recyclable packaging

Four

2030 Carbon neutral target

Be the first at The Bar

You don’t have to elbow your way to the front.
Sign up to The Bar and get exclusive content and offers.