The art of the signature drink

Consider the occasion

Before you develop a signature cocktail, think about what type of event you’re hosting. Is it casual or upscale? Celebratory or romantic? Does your event have a theme that might inspire a drink’s color, flavor profile or name? Is the event tied to a specific season or holiday that might influence what spirit you choose? Size matters, too: If you’re hosting a large group, you might want to choose a crowd-pleasing batched punch over a labor-intensive drink. A signature cocktail should be fun for everyone, including you.

Put a twist on a classic

Why reinvent the wheel when you can perfect it? A classic drink is always well-received, particularly if you add your own unique spin. This can be as simple as renaming it or adding a special garnish that complements your theme, the season, or, if applicable, an event’s honoree. Love a martini and all things spicy? Bring the heat by garnishing a classic martini with a pickled hot cherry pepper. Margaritas, the ultimate crowd pleaser, can be customized with unique rims like shredded coconut or ground herbs. Want a new twist on an old fashioned? Add a dash of vanilla extract or peach bitters to sweeten things up. When it comes to refining a classic for your event, the possibilities are truly endless.

Make your own (and make it your own)

It’s easier than you think to create a signature cocktail from scratch.

Pick your spirit

It’s nice to consider your guests’ preferences or crowd pleasers; however, remember that not everyone has to love it. It should represent you (the host) or the guest of honor!

Favorite flavors & seasonal ingredients

Incorporate some of your favorite flavors and seasonal ingredients. Highlighting seasonal ingredients is an easy way to enhance your signature cocktail. Floral-forward flavors like homemade violet or elderflower syrup pair well with herbaceous gin, while unexpected citrus — blood orange, yuzu, satsuma — complements the agave notes in tequila or mezcal. Whiskey’s depth can handle flavor that packs a punch, from a cinnamon-apple shrub to chocolate bitters to muddled jalapeño.

Add liqueurs, bitters & mixers

After selecting a base spirit and seasonal ingredients, you can experiment with adding liqueurs, bitters or simple mixers like club sodas. A good rule of thumb is to think about bitters like the salt and pepper for a cocktail — a pinch of seasoning to help even things out and accentuate flavor. If your cocktail is too sweet, add a squeeze of citrus to cut through the sugar. As far as mixers go, don’t limit yourself to just soda or sparkling water; teas, lemonade or even coffee can work with certain spirits.

Top off with garnishes

Bring it all together with garnishes (more on this below). From classic salt rims to luxe gold leaf appliques, garnishes can help elevate both the flavor and the aesthetic of your signature serve.

Name it

Christen your concoction. When it comes to deciding on a name, the occasion or theme of your event might bring inspiration. But don’t stress too much — the added detail of naming your creation is a fun way to show all the effort you put in.

Serve in style

Now, put the cherry on top — perhaps even literally. Choose a garnish that fits the flavor profile of your drink (you can even garnish your creation with an ingredient used to make your cocktail) and creates a sense of visual flair or connects back to the theme of your event. Garden parties call for edible flowers like lavender, chamomile or honeysuckle. Aside from salt and sugar, consider cocktail rims that add texture and unexpected flavors like a chili pepper, lime and salt seasoning, sesame seeds, popping candy and toasted coconut — the possibilities are endless. Cocktail charms and custom stir sticks add a fun, festive flourish that guests will be sure to appreciate.

The final flourish

Presenting your signature drink with a signature style makes it even more palatable. Give your drink — and your entire event — personality by incorporating custom signage speaking to a drink’s name and ingredients, whimsical (and practical) cocktail napkins and, of course, pretty glassware. All that’s left to do? Toast to a beautiful evening.