Johnnie Walker Blue Label - a look behind the label
From honouring history to making history
Johnnie Walker has been mixing up whisky since 1820, when a humble farmer's son decided to follow the fire in his belly and the spark of an idea in his mind.
By 1920, just 100 years later, Johnnie Walker was the toast of the town - in every town. People from over 120 countries were savouring the taste of a perfectly refined single malt, enjoying a consistent finish unlike anything that had come before.
And things were good. Things were great. But things could still get better.
By 1992, wasn't enough to simply be a part of the culture, Johnnie Walker wanted to disrupt it. Enter Johnnie Walker Blue Label.
A one in 10,000 experience
With only 1 in 10,000 casks making the cut, Johnnie Walker Blue Label became one of the finest, most aspirational whiskies one could drink.
And what really made JW Blue different was it was never meant to sit on shelves - it was a symbol of luxury, true, but it was no trophy.
It was made for life - lives lived fully, never saving the best for a time that might not come. With Johnnie Walker Blue Label, that time is always now.
Crack open the seal and open up a whole new world of opportunity, opulence and optimism.
1992: a year of disruption, creativity and change
Johnnie Walker Blue Label was always meant to change the world of luxury spirits - and the evidence is in the year it was released to the world.
1992 was a time for trend-breaking and taste-making, when status quos were challenged and new ideas were introduced.
1992 saw:
AT&T release the first ever video-phone
Disneyland Paris opening its doors
Inventor Ray Kurzweil published one of the earliest books predicting the rise of AI, with The Age of Intelligent Machines
It was clear that by 1992, people wanted more. People wanted to disrupt what came before. They were excited about creative expression, challenging the norm and celebrating luxury in a loud, proud way.
How to drink Johnnie Walker Blue Label
The luxurious taste of Johnnie Walker Blue Label is best enjoyed as it is.
That's right, it's a whisky that's pourfect right from the bottle.
For a Walk(er) on the wild side the expert way, simply:
Cool the palate with a sip of iced water
Then pour 50ml of Johnnie Walker Blue Label into a tumbler at room temperature
Take a sip of the Johnnie Walker to reveal the velvety feel.
Looking for something a little extra? There are plenty more Johnnie Walker cocktails for you to try.
Get inspired
Drink Responsibly. This communication is for audiences above the age of 25.
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