Responsible Drinking
Setting the Standard For Social Responsibility
Diageo is proud of its brands and its
commitment to setting the standard for social responsibility and responsible marketing. Over the past decade, we’ve worked closely with governments, the public health community and licensing authorities—plus
other beer, wine and spirit producers—to help develop policies and initiatives that promote responsible drinking and discourage alcohol misuse.
A new and innovative resource developed by Diageo is
DRINKiQ.com, a website intended to help combat alcohol misuse and promote responsible drinking through the sharing of best practice tools,
information and initiatives. It contains loads of resources about the effects of alcohol on the body, ways to talk to your kids about alcohol, and helpful hints and tips for hosting parties and much, much
more.
The Century Council (TCC) is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making when drinking alcohol. Its innovative programs such
as the b4udrink educator and Girl Talk aim to get young people, especially, to think about the choices they make. TCC is sponsored by Diageo and other leading distillers in the U.S.
http://www.centurycouncil.org The International Center for Alcohol Policies focuses on responsibility, partnerships and an evidence-based
approach to alcohol policy issues.
http://www.icap.org Social Aspects
Organizations
Party Smart
We get that it’s a party. But everybody —
guest and host— needs to keep some simple rules in mind.
• Real hosts go pro. Hire a real bartender to mix drinks and serve responsibly.
• Show the designated drivers some love. Nothing’s worse than
two-liter bottles of flatcola, so whip up a non-alcoholic punch or two.
• Make sure somebody has numbers for the cab company.
• Plan a graceful exit. Think about how you’re going to get home before you
leave home.
•Talk with your mouth full. Eating before or while you’re drinking slows alcoholconsumption.
• Pass on the salt lick. Salty snacks make people drink more, so don’t be afraid to bake
acake.
• Be aggressive. If you’re hosting, grab your guests’ car keys and be smart about whogets them back.
• Time really is on your side. It’s the only foolproof method for sobering up, so stopserving
or drinking at least an hour before the party’s over.