A Taste of Jose Cuervo History
Enjoying Jose Cuervo Tequila with friends means celebrating a tradition that's 200 years in the making. As the world’s first notable producer of tequila, Jose Cuervo's history is just as distinct as its spirit.

The story behind this legendary tequila begins in 1795, when the King of Spain granted Don Jose Antonio de Cuervo the first license to commercially produce tequila. In 1812, Fabrica La Rojeña, the oldest spirits distillery in Latin America, opened its doors.

Today Jose Cuervo's descendents still manage the distillery and Jose Cuervo is the #1 tequila in the world, selling over seven million cases annually. Obsessed with their craft, the master tequileros at La Rojeña continue to create distinct tequilas like Cuervo Black and Jose Cuervo Platino for all tequila lovers to share.